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Our Story

Matsidiso: Our Story

MATSIDISO: The Handmade Process | f. Sotho name meaning blessings/comfort after difficulty 


Matsidiso Shoes is inspired by the beautiful diversity of pan-African cultures and uses vibrant colours and textures to meld them into their shoe designs in a modern way. Their handcrafted shoes are designed by founder and creative director, Jinae Heyns and is run in partnership with her husband, Christiaan Heyns. The shoes are produced by a heritage family-run factory, with 20 years in the shoe manufacturing industry behind it, and its primary background in dancewear and dance footwear. 



Each of their eleven shoe cobblers has an incredible history in the footwear industry (some working over 35 years in footwear). Matsidiso's vision is that through their ethically made shoes, they will have the opportunity to help build the SA economy by offering team members pension plans, educational funds for their family members, and will offer ongoing learning and upskilling, to ensure that their team is more resilient to the sometimes unforeseen changes in a rocky economy. 

The Matsidiso lux handbag and accessories range are an extension of their story. Working with a trust of women in Cape Town and in collaboration with design house, UGLEE, each bag is carefully crafted using only the finest leathers and materials that are locally sourced or created in-house. Quality and original designs that divulge a rich history of Africa are the essences of each bag, nothing has been left out.


Beyond this, Matsidiso will use their platform to build awareness around and raise money toward important socio-economic matters in South Africa. They are 'Shoes For The Liberated' on a mission to break the chains of the destructive mass production cycle, educate their local and global community around sustainability and to aid their team with the right skills and salaries so that they can live more empowered lives.


Jinae and Christiaan Heyns of Matsidiso Shoes

Matsidiso Mission & Vision

Matsidiso Shoes Mission Vision


Watch Our Shoes In Action: Making Of The First Khule Oxford


Have you ever wondered how shoes are actually made? Step inside our factory and take a look at the many aspects that go into making The Khule.